In speaking with Service Providers, the conversation around cloud often moves
away from the technical challenges of delivering a large-scale multi-tenant
on-demand offering, and into business considerations such as the readiness of
customers to consume cloud services and the prioritization of cloud services
to be offered.
Cisco is working with SPs and SP customers to assist in delivering successful
offerings and advancing the cloud market.
For SPs, it’s important to understand who the offering is being built for,
what revenue opportunity is enabled, and what ultimately needs to be
delivered in order to meet the demands of the customer.
Customers of cloud need to understand how the cloud will impact their
business. Concerns including policy compliance, end-to-end security, quality
of service, and transitioning to (and from) the cloud will be need to be
They are not just for IT any more. They are playing a critical role for
service providers worldwide, making the devices that we all love actually do
the functionality that we love. With so much of the growth in networks being
caused by video, why should a provider service those same requirements using
a data center that was developed primarily for Information Technology use?
They shouldn’t, of course, which is why Cisco is highlighting its media
data center, as the name implies, is optimized for video and rich media.
George Tupy, who heads the broadcaster marketing for Cisco, giv... (more)
The Social Media Guide
Increasingly, the topic of social media and digital marketing are surfacing
in discussions with my marketing counterparts at our service provider
customers around-the-world. In large part because of highly visible
“virtual, viral, visual” launch effort we’ve done in the past with such
products as ASR 9000 and continuing discussion efforts we have around such
efforts as this SP360 blog and our mobility community, we’re being asked on
our lessons learned and guidance we can give to others looking to adopt
similar approaches. To be honest, while we’ve made so... (more)
The holiday season is always a time of excitement, anticipation, and good
Clearly, mobile is at the heart of all three! I just spent $300 on new
smartphones for my family and upgraded our plans to 1200+ minutes, 500+ text
messages, and tens of mega bytes per month.
That does not even include everything I do with my business phone!
If this is any indication, the mobile data traffic will far exceed the
projections from the Cisco Visual Networking Index in many markets!
With this backdrop, the Cisco Mobility team is doubly excited because today,
as part of our ongoing efforts ... (more)
The need for speed is a dominant requirement for the next generation mobile
experience. As that experience becomes richer, more integrated (or
“meshy” as I like to say…) with other applications, and certainly more
visual in nature, our patience level as consumers, ironically, decreases.
Forget that we may be travelling 70 mph on a highway or in the interior of
crowded building, our expectation for a great, fast experience is only
getting higher. And if we know that we don’t have a fast or robust enough
connection to the network, then often it is best to defer using an