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CiscoSP360: Transforming Service Providers into Experience Providers

Don Nelson

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Top Stories by Don Nelson

The Social Media Guide on Ulitzer David Meerman Scott speaks with Cisco’s Stacy Spognardi about “New Rules of Marketing” and specific actions that companies can take to connect with their customers. This is the first of multiple-part series of interviews with David where we’ll look into buyer personnas, marketing tools-to-use and ask the question of whether social media is simply a fad. (Part 2 of this session follows after the jump.) ... (more)

Savvis Symphony VPDC is Music to the Ears

Savvis Session at Cloud Expo At VMWorld in August, Savvis unveiled its not-so-secret Project Spirit, the company’s platform for enterprise-class Infrastructure-as-a-Service virtual computing services. In December, they announced Cisco’s UCS (Unified Computing System)  as the platform for Spirit, and introduced Symphony – the range of Cloud offerings including Project Spriit. Savvis calls the Spirit portion of this portfolio a Virtual Private Data Center (VPDC). Effectively the service offers infrastructure as a service (compute, storage and more) as a service to a large number ... (more)

Social Media Marketing for Service Providers

Michael Brito, VP of Edelman Digital, talks with Cisco’s Zoya Fallah about how companies use social media to create memorable brand experiences and the importance of active listening in the Web 2.0 space. ... (more)

Social Media Marketing for Service Providers

Watch as Sean O’Driscoll, Co-Founder & CEO of Ant’s Eye View, discusses how businesses can create successful influencer programs, such as the MVP program, to build more personal relationships with their customers. He focuses on the benefits to building an influencer program, the first few things you need to know upon building an influencer program, integrating influencer programs into your current businesses program, and how to measure success. Ant’s Eye View is a consulting company that guides organizations to understand the voice of customers through collaboration, social media... (more)

How Fast Are You? There’s an App for That

The need for speed is a dominant requirement for the next generation mobile experience. As that experience becomes richer, more integrated (or “meshy” as I like to say…) with other applications, and certainly more visual in nature, our patience level as consumers, ironically, decreases. Forget that we may be travelling 70 mph on a highway or in the interior of crowded building, our expectation for a great, fast experience is only getting higher. And if we know that we don’t have a fast or robust enough connection to the network, then often it is best to defer using an applicati... (more)