As Bob Dylan once sang, “The Times They Are a-Changin.” Change, however,
comes with new challenges, and with something the size of the global
telephone network, change takes time. Many think the Public Switched
Telephone Network (PSTN) and Internet are separate things, yet the Internet
was built upon PSTN infrastructure for its transmission. Decades ago, experts
could see that data over voice networks would transition to voice over data
networks once voice/data volumes inverted. That inversion occurred in 2000
and foretold Internet dominance as the fundamental network approach.
In 2000, the main telephony standards groups realized they needed to embrace
Internet Protocol (IP) and Session Initiation Protocol (SIP) technologies and
stopped working on Time Division Multiplexing (TDM) based technologies of the
past, but they had a problem. 100 years of building telephone... (more)
Social Media at Cloud Expo
David Meerman Scott gives insight into understanding buyer personas.
This is the fourth in a series of videos conducted by Stacy Spognardi of
Cisco focused on opening up a discussion about social media within the
service provider community (and beyond).
David looks into profiling buyers and how buyer personas help companies
understand their customers.
Michael Brito, VP of Edelman Digital, talks with Cisco’s Zoya Fallah about
how companies use social media to create memorable brand experiences and the
importance of active listening in the Web 2.0 space.
The Cisco name has long been synonymous with attaining the highest degree of
proven expertise in the realm of Routing and Switching technology. From quite
literally the first router to the 7200 and 12000 to the more recent ASR 1000
and ASR 9000 platforms, Cisco focused on and delivered ground-breaking
innovation. And I believe we did it again this week with the introduction of
the CRS-3 – what we believe will be the foundation of the Next-Generation
In Anticipation of Forecast Demand
When you set out to find a lasting solution to service provider’s core
networking need... (more)
In speaking with Service Providers, the conversation around cloud often moves
away from the technical challenges of delivering a large-scale multi-tenant
on-demand offering, and into business considerations such as the readiness of
customers to consume cloud services and the prioritization of cloud services
to be offered.
Cisco is working with SPs and SP customers to assist in delivering successful
offerings and advancing the cloud market.
For SPs, it’s important to understand who the offering is being built for,
what revenue opportunity is enabled, and what ultimately needs to b... (more)