Social Media at Cloud Expo
David Meerman Scott gives insight into understanding buyer personas.
This is the fourth in a series of videos conducted by Stacy Spognardi of
Cisco focused on opening up a discussion about social media within the
service provider community (and beyond).
David looks into profiling buyers and how buyer personas help companies
understand their customers.
They are not just for IT any more. They are playing a critical role for
service providers worldwide, making the devices that we all love actually do
the functionality that we love. With so much of the growth in networks being
caused by video, why should a provider service those same requirements using
a data center that was developed primarily for Information Technology use?
They shouldn’t, of course, which is why Cisco is highlighting its media
data center, as the name implies, is optimized for video and rich media.
George Tupy, who heads the broadcaster marketing for Cisco, giv... (more)
In the opening of John Chamber’s keynote at Mobile World Congress in
Barcelona, he stated that “Cloud and Mobile will change the service
provider industry” and that there will be 7.2 billion mobile devices by the
You’ll agree that with the explosion of end-devices out there combined with
the need to access anything, anytime, anywhere, a mobility strategy can cut
across the entire portfolio for a service provider.
Increasingly I’m having conversations with mobile operators on how Cisco
can help with:
User presence and customized delivery, Monetization and migration of e... (more)
In speaking with Service Providers, the conversation around cloud often moves
away from the technical challenges of delivering a large-scale multi-tenant
on-demand offering, and into business considerations such as the readiness of
customers to consume cloud services and the prioritization of cloud services
to be offered.
Cisco is working with SPs and SP customers to assist in delivering successful
offerings and advancing the cloud market.
For SPs, it’s important to understand who the offering is being built for,
what revenue opportunity is enabled, and what ultimately needs to b... (more)
The Social Media Guide
Increasingly, the topic of social media and digital marketing are surfacing
in discussions with my marketing counterparts at our service provider
customers around-the-world. In large part because of highly visible
“virtual, viral, visual” launch effort we’ve done in the past with such
products as ASR 9000 and continuing discussion efforts we have around such
efforts as this SP360 blog and our mobility community, we’re being asked on
our lessons learned and guidance we can give to others looking to adopt
similar approaches. To be honest, while we’ve made so... (more)