CiscoSP360: Transforming Service Providers into Experience Providers

Don Nelson

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Top Stories by Don Nelson

As Bob Dylan once sang, “The Times They Are a-Changin.” Change, however, comes with new challenges, and with something the size of the global telephone network, change takes time. Many think the Public Switched Telephone Network (PSTN) and Internet are separate things, yet the Internet was built upon PSTN infrastructure for its transmission. Decades ago, experts could see that data over voice networks would transition to voice over data networks once voice/data volumes inverted. That inversion occurred in 2000 and foretold Internet dominance as the fundamental network approach. In 2000, the main telephony standards groups realized they needed to embrace Internet Protocol (IP) and Session Initiation Protocol (SIP) technologies and stopped working on Time Division Multiplexing (TDM) based technologies of the past, but they had a problem. 100 years of building telephone... (more)

Social Media Marketing for Service Providers

Watch as Sean O’Driscoll, Co-Founder & CEO of Ant’s Eye View, discusses how businesses can create successful influencer programs, such as the MVP program, to build more personal relationships with their customers. He focuses on the benefits to building an influencer program, the first few things you need to know upon building an influencer program, integrating influencer programs into your current businesses program, and how to measure success. Ant’s Eye View is a consulting company that guides organizations to understand the voice of customers through collaboration, social media... (more)

IBC 2010: The Emergence of the Media Data Center

They are not just for IT any more. They are playing a critical role for service providers worldwide, making the devices that we all love actually do the functionality that we love. With so much of the growth in networks being caused by video, why should a provider service those same requirements using a data center that was developed primarily for Information Technology use? They shouldn’t, of course, which is why Cisco is highlighting its media data center, as the name implies, is optimized for video and rich media. George Tupy, who heads the broadcaster marketing for Cisco, giv... (more)

The Zettabyte Era is Upon Us

By Doug Webster - As many of the regular readers know, this time of year is one of my favorite. Sure, kids are out of school, the weather is nice, and that summer vacation is within reach… but the real kicker? The release of the annual Cisco Visual Networking Index (VNI) Forecast – this time for the period between 2011 and 2016. We’ve been doing this report for 6 years now, and it has provided a lens into many of the changes we’ve seen in the industry, and there are many: Changes the units of measurement just to quantify the amount of traffic – moving from petabytes to exabytes t... (more)

Three Years Is A Mobile Eternity

Three years ago I wrote a paper “Top Ten Considerations for a Successful Evolved Packet Core Deployment” (if you want [...] ... (more)