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CiscoSP360: Transforming Service Providers into Experience Providers

Don Nelson

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Top Stories by Don Nelson

By Wouter Belmans, Senior Manager, and Uwe Lambrette, Director, Cisco Internet Business Solutions Group As cloud computing matures and hype becomes reality, uptake among small and medium-sized businesses (SMBs) and large enterprises is increasing. And although the cloud is still in its infancy, the Cisco Internet Business Solutions Group (IBSG) believes it is an appropriate time to ask: “How is the cloud value chain taking shape, and where are the battlefields I need to be concerned about?” Cisco IBSG has found that major disruptions are taking place on six battlefields across the value chain: 1. SaaS Will Further Disrupt the Independent Software Vendor (ISV) Landscape Barriers to new entrants continue to decrease due to IaaS, PaaS, and cloud brokers. ISV incumbents are slowed down by cannibalization. The SaaS paradigm is already disruptive in approximately 25 perce... (more)

Social Media Marketing for Telcos - Part 3

Social CRM on Ulitzer David Meerman Scott explains the New Rules of Marketing and specific actions service providers and companies can take to better connect with their customers. This is the third in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David examines the benefits of buyer personas and how companies are using social media marketing. ... (more)

Conversations in Social Media Marketing for Service Providers

The Social Media Guide Increasingly, the topic of social media and digital marketing are surfacing in discussions with my marketing counterparts at our service provider customers around-the-world. In large part because of highly visible “virtual, viral, visual” launch effort we’ve done in the past with such products as ASR 9000 and continuing discussion efforts we have around such efforts as this SP360 blog and our mobility community, we’re being asked on our lessons learned and guidance we can give to others looking to adopt similar approaches. To be honest, while we’ve made so... (more)

Social Media Marketing, Virtualization and Cloud Computing

Social Media at Cloud Expo David Meerman Scott gives insight into understanding buyer personas. This is the fourth in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David looks into profiling buyers and how buyer personas help companies understand their customers. ... (more)

The Money Cloud

Contributed by Sachin Sathaye, Marketing Manager, Service Provider Video Solutions Group Call it the service provider cloud. Call it the network as a platform. Call it a two-sided market, or a “B2B2C” business architecture - consumers on one side, businesses on the other. In every way, this sustained push of Internet Protocol into the day-to-day activities of service providers is bringing with it substantial new revenue opportunities. Which is good, because the one-sided business model - marketing services to consumers only - shows every sign of heading into a period of increasin... (more)