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CiscoSP360: Transforming Service Providers into Experience Providers

Don Nelson

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Top Stories by Don Nelson

As Bob Dylan once sang, “The Times They Are a-Changin.” Change, however, comes with new challenges, and with something the size of the global telephone network, change takes time. Many think the Public Switched Telephone Network (PSTN) and Internet are separate things, yet the Internet was built upon PSTN infrastructure for its transmission. Decades ago, experts could see that data over voice networks would transition to voice over data networks once voice/data volumes inverted. That inversion occurred in 2000 and foretold Internet dominance as the fundamental network approach. In 2000, the main telephony standards groups realized they needed to embrace Internet Protocol (IP) and Session Initiation Protocol (SIP) technologies and stopped working on Time Division Multiplexing (TDM) based technologies of the past, but they had a problem. 100 years of building telephone... (more)

Welcome to the Cisco Service Provider Mobility Community

I am delighted to announce the formation of the Cisco SP Mobility Community. This community will bring together mobility experts to collaborate and discuss technical and business challenges in the mobility space. If you are not already a member, please check it out…here are some hot topics so far: WiMAX vs. LTE: Which technology will “win” and why? Business models being redefined The new iPhone: Good or Evil? Ask John Chambers Anything (well…almost!)   ... (more)

Cisco Unified Service Delivery Underscores Industry’s Focus on Data Centers

I came across this article published by CIOZone on July 20, 2009 - “IT Spending Forecasts Improve, Cisco Popular”; and obviously, am pleased by the positive results around Cisco’s Unified Computing System (UCS). An impressive number - “77 percent of respondents in the UBS survey said that they expected to buy or evaluate Cisco’s Unified Computing System…in the next 18 months”; and that they see this system as being more likely to succeed than the competition. This is great news, since the UCS forms the foundational building block for the Unified Service Delivery solution and it ... (more)

Mobility Experts Collaborate in the Mobility Community

Since my last post talking about the launch of the SP Mobility Community, there have been thousands of visitors and many great discussions. The community is starting to have a life of it’s own and it has been exciting to watch the growth and participate in the conversations. If you are not already a member, please check it out...here are some hot topics in the past month: 4G Raising the Bar Open Source in Mobile Fred Baker Answers Your IPv6 Questions How distributed is a distributed EPC? ... (more)

Social Media Marketing for Telcos - Part 3

Social CRM on Ulitzer David Meerman Scott explains the New Rules of Marketing and specific actions service providers and companies can take to better connect with their customers. This is the third in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David examines the benefits of buyer personas and how companies are using social media marketing. ... (more)