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CiscoSP360: Transforming Service Providers into Experience Providers

Don Nelson

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Top Stories by Don Nelson

The Social Media Guide Increasingly, the topic of social media and digital marketing are surfacing in discussions with my marketing counterparts at our service provider customers around-the-world. In large part because of highly visible “virtual, viral, visual” launch effort we’ve done in the past with such products as ASR 9000 and continuing discussion efforts we have around such efforts as this SP360 blog and our mobility community, we’re being asked on our lessons learned and guidance we can give to others looking to adopt similar approaches. To be honest, while we’ve made some strong strides in social media and are more than willing to share our perspectives with our customers, we most certainly admit that we too have very much learn as well. And in the spirit of Cisco’s culture, we’re always striving for continual improvement. So, to that end, let’s learn tog... (more)

Social Media Marketing, Virtualization and Cloud Computing

Social Media at Cloud Expo David Meerman Scott gives insight into understanding buyer personas. This is the fourth in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David looks into profiling buyers and how buyer personas help companies understand their customers. ... (more)

Savvis Symphony VPDC is Music to the Ears

Savvis Session at Cloud Expo At VMWorld in August, Savvis unveiled its not-so-secret Project Spirit, the company’s platform for enterprise-class Infrastructure-as-a-Service virtual computing services. In December, they announced Cisco’s UCS (Unified Computing System)  as the platform for Spirit, and introduced Symphony – the range of Cloud offerings including Project Spriit. Savvis calls the Spirit portion of this portfolio a Virtual Private Data Center (VPDC). Effectively the service offers infrastructure as a service (compute, storage and more) as a service to a large number ... (more)

Social Media Marketing for Service Providers

Michael Brito, VP of Edelman Digital, talks with Cisco’s Zoya Fallah about how companies use social media to create memorable brand experiences and the importance of active listening in the Web 2.0 space. ... (more)

The Coming Converged Experience

We’ve talked about convergence for some time now. It’s been one of the most popular buzz words for our industry over the past decade and even spawned a few tradeshows of the same name to capitalize on the trend. First, it referred to networks, with some of the largest service providers in the world bringing together dozens of service-specific networks to a single IP Next Generation Network. (Come on now, you can’t deny IP is cool when it can do that!) Now with a single platform, providers were able to more cost-effectively expand their offers to include those of other segments -... (more)