CiscoSP360: Transforming Service Providers into Experience Providers

Don Nelson

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Top Stories by Don Nelson

I am delighted to announce the formation of the Cisco SP Mobility Community. This community will bring together mobility experts to collaborate and discuss technical and business challenges in the mobility space. If you are not already a member, please check it out…here are some hot topics so far: WiMAX vs. LTE: Which technology will “win” and why? Business models being redefined The new iPhone: Good or Evil? Ask John Chambers Anything (well…almost!)   ... (more)

Social Media Marketing for Telcos - Part 3

Social CRM on Ulitzer David Meerman Scott explains the New Rules of Marketing and specific actions service providers and companies can take to better connect with their customers. This is the third in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David examines the benefits of buyer personas and how companies are using social media marketing. ... (more)

SDN Insight From Cisco CTO David Ward

By Stephen Liu - SDN has become a popular topic – so much so that this year’s MPLS/Carrier Ethernet/IPv6 World Congress in Paris added an SDN Summit component. It’s an area of high interest for Cisco as we develop our Open Network Environment, a portfolio of Cisco technologies and open standards which brings programmatic control and application awareness to the network, combining the benefits of hardware and software across physical and virtual domains. While at the show we caught up with our own David Ward, CTO of Engineering and Chief Architect who gave one of the keynotes. ... (more)

Cloud: What a Business Leader Must Know

In speaking with Service Providers, the conversation around cloud often moves away from the technical challenges of delivering a large-scale multi-tenant on-demand offering, and into business considerations such as the readiness of customers to consume cloud services and the prioritization of cloud services to be offered. Cisco is working with SPs and SP customers to assist in delivering successful offerings and advancing the cloud market. For SPs, it’s important to understand who the offering is being built for, what revenue opportunity is enabled, and what ultimately needs to b... (more)

Conversations in Social Media Marketing for Service Providers

The Social Media Guide Increasingly, the topic of social media and digital marketing are surfacing in discussions with my marketing counterparts at our service provider customers around-the-world. In large part because of highly visible “virtual, viral, visual” launch effort we’ve done in the past with such products as ASR 9000 and continuing discussion efforts we have around such efforts as this SP360 blog and our mobility community, we’re being asked on our lessons learned and guidance we can give to others looking to adopt similar approaches. To be honest, while we’ve made so... (more)