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CiscoSP360: Transforming Service Providers into Experience Providers

Don Nelson

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Top Stories by Don Nelson

[By Cisco's Pat Adamiak] Improved fixed broadband network performance and access are key measures used to analyze global region’s ability to support business- and consumer-grade cloud applications. All regions can support some level of cloud services (basic or intermediate); however, no region’s average network performance can support the advanced cloud applications (such as HD audio conferencing; HD video conferencing or streaming super HD video, et al.). Of the six global regions covered, North America leads all regions in consumer fixed broadband access (27% of households); while Western Europe is second with (26% of households have access today). North America has the second fastest average consumer fixed broadband download speed (8,414 Kbps); second only to Western Europe (9,369 Kbps). North America has the fourth fastest average consumer fixed broadband uploa... (more)

Social Media Marketing for Telcos - Part 3

Social CRM on Ulitzer David Meerman Scott explains the New Rules of Marketing and specific actions service providers and companies can take to better connect with their customers. This is the third in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David examines the benefits of buyer personas and how companies are using social media marketing. ... (more)

Cisco CEO Emphasizes User Flexibility with Mobile Cloud

In the opening of John Chamber’s keynote at Mobile World Congress in Barcelona, he stated that “Cloud and Mobile will change the service provider industry” and that there will be 7.2 billion mobile devices by the year 2015. You’ll agree that with the explosion of end-devices out there combined with the need to access anything, anytime, anywhere, a mobility strategy can cut across the entire portfolio for a service provider. Increasingly I’m having conversations with mobile operators on how Cisco can help with: User presence and customized delivery, Monetization and migration of e... (more)

Cloud: What a Business Leader Must Know

In speaking with Service Providers, the conversation around cloud often moves away from the technical challenges of delivering a large-scale multi-tenant on-demand offering, and into business considerations such as the readiness of customers to consume cloud services and the prioritization of cloud services to be offered. Cisco is working with SPs and SP customers to assist in delivering successful offerings and advancing the cloud market. For SPs, it’s important to understand who the offering is being built for, what revenue opportunity is enabled, and what ultimately needs to b... (more)

Conversations in Social Media Marketing for Service Providers

The Social Media Guide Increasingly, the topic of social media and digital marketing are surfacing in discussions with my marketing counterparts at our service provider customers around-the-world. In large part because of highly visible “virtual, viral, visual” launch effort we’ve done in the past with such products as ASR 9000 and continuing discussion efforts we have around such efforts as this SP360 blog and our mobility community, we’re being asked on our lessons learned and guidance we can give to others looking to adopt similar approaches. To be honest, while we’ve made so... (more)