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CiscoSP360: Transforming Service Providers into Experience Providers

Don Nelson

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Top Stories by Don Nelson

With the proliferation of applications across the enterprise - LAN, WAN, and data center – the need to optimize applications across wide area networks is greater than ever, and performance becomes the new vanguard in network and service management. As the borderless enterprise takes hold, with distributed workers and branches collaborating over video, mobile, and other multimedia applications, enterprises are looking for service providers that can help improve the user experience with quality of service (QoS) guarantees. This means service providers need to have the ability to deliver end-to-end performance assurance and management of applications using application performance management (APM), optimization and acceleration solutions like Cisco Wide Area Application Service (WAAS). Enterprises today are grappling with increasing complexity in their applications env... (more)

A Wake-Up Call for the Internet

Hello, from Geneva where I’ve been attending the ITU Telecom World Conference for the last few days. It’s been three years since the last show, and it’s energizing to see the ever increasing recognition as to the increased role that the network can play in improving business and change lives. While different sections of the show tend to focus on different topics, much of the discussion at the “Internet Pavilion” (hosted by ICANN, ISOC and NRO) by global leaders and attendees has been on the future of telecommunications. One of the key concerns that surfaces when discussing the f... (more)

Social Media Marketing for Telcos

The Social Media Guide on Ulitzer David Meerman Scott speaks with Cisco’s Stacy Spognardi about “New Rules of Marketing” and specific actions that companies can take to connect with their customers. This is the first of multiple-part series of interviews with David where we’ll look into buyer personnas, marketing tools-to-use and ask the question of whether social media is simply a fad. (Part 2 of this session follows after the jump.) ... (more)

Conversations in Social Media Marketing for Service Providers

The Social Media Guide Increasingly, the topic of social media and digital marketing are surfacing in discussions with my marketing counterparts at our service provider customers around-the-world. In large part because of highly visible “virtual, viral, visual” launch effort we’ve done in the past with such products as ASR 9000 and continuing discussion efforts we have around such efforts as this SP360 blog and our mobility community, we’re being asked on our lessons learned and guidance we can give to others looking to adopt similar approaches. To be honest, while we’ve made so... (more)

Social Media Marketing, Virtualization and Cloud Computing

Social Media at Cloud Expo David Meerman Scott gives insight into understanding buyer personas. This is the fourth in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David looks into profiling buyers and how buyer personas help companies understand their customers. ... (more)