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CiscoSP360: Transforming Service Providers into Experience Providers

Don Nelson

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Top Stories by Don Nelson

The Social Media Guide Increasingly, the topic of social media and digital marketing are surfacing in discussions with my marketing counterparts at our service provider customers around-the-world. In large part because of highly visible “virtual, viral, visual” launch effort we’ve done in the past with such products as ASR 9000 and continuing discussion efforts we have around such efforts as this SP360 blog and our mobility community, we’re being asked on our lessons learned and guidance we can give to others looking to adopt similar approaches. To be honest, while we’ve made some strong strides in social media and are more than willing to share our perspectives with our customers, we most certainly admit that we too have very much learn as well. And in the spirit of Cisco’s culture, we’re always striving for continual improvement. So, to that end, let’s learn tog... (more)

Delivering High Value Cloud Services in a World of Many Clouds

By Pat Adamiak - Businesses and Governments are using multiple clouds in different ways. They are moving core functions in to a controlled private or managed cloud. But they are still using public clouds for new services, content and demand spikes. Some large enterprises are becoming specialized cloud providers for smaller businesses, while traditional providers are using different clouds for different tiers of service. These trends are leading to a world of many clouds with numerous service choices from a variety of cloud vendors. For example IT organizations can: Offload complex... (more)

Welcome to the Cisco Service Provider Mobility Community

I am delighted to announce the formation of the Cisco SP Mobility Community. This community will bring together mobility experts to collaborate and discuss technical and business challenges in the mobility space. If you are not already a member, please check it out…here are some hot topics so far: WiMAX vs. LTE: Which technology will “win” and why? Business models being redefined The new iPhone: Good or Evil? Ask John Chambers Anything (well…almost!)   ... (more)

The Michael Jackson Effect

So, readers of this blog may well remember my thoughts on the late Michael Jackson - Innovator, Trendsetter, the King of Pop - and one of the most iconic figures of my youth. No other entertainer, in my opinion, has ever had such global stature, and certainly no one else could have inspired me in junior high to spray Pledge on my kitchen floor to better practice gliding dance moves. We’ve talked about how lessons learned from his approach to music are applicable in principle to the ones service providers around the world are facing. Following the unexpected news of his passing, ... (more)

Cisco Unified Service Delivery Underscores Industry’s Focus on Data Centers

I came across this article published by CIOZone on July 20, 2009 - “IT Spending Forecasts Improve, Cisco Popular”; and obviously, am pleased by the positive results around Cisco’s Unified Computing System (UCS). An impressive number - “77 percent of respondents in the UBS survey said that they expected to buy or evaluate Cisco’s Unified Computing System…in the next 18 months”; and that they see this system as being more likely to succeed than the competition. This is great news, since the UCS forms the foundational building block for the Unified Service Delivery solution and it ... (more)