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CiscoSP360: Transforming Service Providers into Experience Providers

Don Nelson

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Top Stories by Don Nelson

Social CRM on Ulitzer David Meerman Scott explains the New Rules of Marketing and specific actions service providers and companies can take to better connect with their customers. This is the third in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David examines the benefits of buyer personas and how companies are using social media marketing. ... (more)

Conversations in Social Media Marketing for Service Providers

The Social Media Guide Increasingly, the topic of social media and digital marketing are surfacing in discussions with my marketing counterparts at our service provider customers around-the-world. In large part because of highly visible “virtual, viral, visual” launch effort we’ve done in the past with such products as ASR 9000 and continuing discussion efforts we have around such efforts as this SP360 blog and our mobility community, we’re being asked on our lessons learned and guidance we can give to others looking to adopt similar approaches. To be honest, while we’ve made so... (more)

Social Media Marketing for Service Providers

David Meerman Scott addresses head-on the topic of social media and whether it’s a fad or here to stay. In this fifth video of a multiple-part series between David and Stacy Spognardi of Cisco, David asserts that social media is, in fact, not new and has been in practice for a long time. ... (more)

Making the Cloud Accessible: Lowering Barriers and Increasing Automation

Reading some Cloud-related news, I found an interesting quote in a new piece from IDC on Cloud Computing for the Enterprise Steps Forward: Lessons Learned and Key Takeaways (subscription required): “Ironically, it appears that the most critical factors to the success of cloud computing projects in the enterprise hinge on human factors, not technical ones. That’s because cloud computing is all about connecting IT technologies to business processes, in a way that reflects the business imperatives and organizational structure of those who are leveraging cloud.” This struck a chord... (more)

Cloud: What a Business Leader Must Know

In speaking with Service Providers, the conversation around cloud often moves away from the technical challenges of delivering a large-scale multi-tenant on-demand offering, and into business considerations such as the readiness of customers to consume cloud services and the prioritization of cloud services to be offered. Cisco is working with SPs and SP customers to assist in delivering successful offerings and advancing the cloud market. For SPs, it’s important to understand who the offering is being built for, what revenue opportunity is enabled, and what ultimately needs to b... (more)