The Social Media Guide
Increasingly, the topic of social media and digital marketing are surfacing
in discussions with my marketing counterparts at our service provider
customers around-the-world. In large part because of highly visible
“virtual, viral, visual” launch effort we’ve done in the past with such
products as ASR 9000 and continuing discussion efforts we have around such
efforts as this SP360 blog and our mobility community, we’re being asked on
our lessons learned and guidance we can give to others looking to adopt
similar approaches. To be honest, while we’ve made some strong strides in
social media and are more than willing to share our perspectives with our
customers, we most certainly admit that we too have very much learn as well.
And in the spirit of Cisco’s culture, we’re always striving for continual
So, to that end, let’s learn tog... (more)
Social Media at Cloud Expo
David Meerman Scott gives insight into understanding buyer personas.
This is the fourth in a series of videos conducted by Stacy Spognardi of
Cisco focused on opening up a discussion about social media within the
service provider community (and beyond).
David looks into profiling buyers and how buyer personas help companies
understand their customers.
Savvis Session at Cloud Expo
At VMWorld in August, Savvis unveiled its not-so-secret Project Spirit, the
company’s platform for enterprise-class Infrastructure-as-a-Service virtual
In December, they announced Cisco’s UCS (Unified Computing System) as the
platform for Spirit, and introduced Symphony – the range of Cloud offerings
including Project Spriit.
Savvis calls the Spirit portion of this portfolio a Virtual Private Data
Effectively the service offers infrastructure as a service (compute, storage
and more) as a service to a large number ... (more)
Michael Brito, VP of Edelman Digital, talks with Cisco’s Zoya Fallah about
how companies use social media to create memorable brand experiences and the
importance of active listening in the Web 2.0 space.
We’ve talked about convergence for some time now. It’s been one of the
most popular buzz words for our industry over the past decade and even
spawned a few tradeshows of the same name to capitalize on the trend. First,
it referred to networks, with some of the largest service providers in the
world bringing together dozens of service-specific networks to a single IP
Next Generation Network. (Come on now, you can’t deny IP is cool when it
can do that!)
Now with a single platform, providers were able to more cost-effectively
expand their offers to include those of other segments -... (more)